“Yo Vivo Samsung” was an integrated brand campaign created to show how Samsung technology naturally becomes part of everyday life. Instead of focusing on isolated products or technical specifications, the campaign presented the Galaxy and connected-device ecosystem through familiar routines, personal moments and real-life situations.
YEAR
2025
ROLE
Art Director
SERVICES
Art Direction
Together with the creative team, I worked on the campaign concept, scripts and visual direction, developing a series of stories built around different lifestyles, habits and audiences. Each piece showed how multiple Samsung devices work together seamlessly across moments at home, at work and on the go.
The creative approach was designed to feel human, relatable and contemporary, allowing technology to live naturally within each scene rather than becoming the center of attention. The result was a flexible campaign platform that highlighted the value of the Samsung ecosystem through emotion, storytelling and everyday behavior.
“Yo Vivo Samsung” was an integrated brand campaign created to show how Samsung technology naturally becomes part of everyday life. Instead of focusing on isolated products or technical specifications, the campaign presented the Galaxy and connected-device ecosystem through familiar routines, personal moments and real-life situations.
YEAR
2025
ROLE
Art Director
SERVICES
Art Direction
Together with the creative team, I worked on the campaign concept, scripts and visual direction, developing a series of stories built around different lifestyles, habits and audiences. Each piece showed how multiple Samsung devices work together seamlessly across moments at home, at work and on the go.
The creative approach was designed to feel human, relatable and contemporary, allowing technology to live naturally within each scene rather than becoming the center of attention. The result was a flexible campaign platform that highlighted the value of the Samsung ecosystem through emotion, storytelling and everyday behavior.
“Yo Vivo Samsung” was an integrated brand campaign created to show how Samsung technology naturally becomes part of everyday life. Instead of focusing on isolated products or technical specifications, the campaign presented the Galaxy and connected-device ecosystem through familiar routines, personal moments and real-life situations.
YEAR
2025
ROLE
Art Director
SERVICES
Art Direction
Together with the creative team, I worked on the campaign concept, scripts and visual direction, developing a series of stories built around different lifestyles, habits and audiences. Each piece showed how multiple Samsung devices work together seamlessly across moments at home, at work and on the go.
The creative approach was designed to feel human, relatable and contemporary, allowing technology to live naturally within each scene rather than becoming the center of attention. The result was a flexible campaign platform that highlighted the value of the Samsung ecosystem through emotion, storytelling and everyday behavior.