Bruto is an Argentine-style wood-fired grill built around premium cuts of meat, gourmet dishes and the ritual of gathering around the fire. Located in a restored traditional house, the restaurant was conceived as a warm and contemporary meeting place for friends and families.
YEAR
2026
ROLE
Art Director
SERVICES
Merch Design
Packaging Design
Bruto already had the foundations of a visual identity, but needed a complete brand ecosystem capable of creating a consistent experience across every touchpoint. I expanded the existing language into a bold and flexible system inspired by fire, butcher-shop graphics, neighborhood grills and traditional Argentine food culture.
The work included menu design, social media content, stationery, staff uniforms, packaging and a broad merchandise collection featuring T-shirts, caps, stickers, pins and keychains. Each element was designed to feel connected to the same world, balancing the raw character of the grill with a more contemporary and carefully crafted visual approach.
Bruto is an Argentine-style wood-fired grill built around premium cuts of meat, gourmet dishes and the ritual of gathering around the fire. Located in a restored traditional house, the restaurant was conceived as a warm and contemporary meeting place for friends and families.
YEAR
2026
ROLE
Art Director
SERVICES
Merch Design
Packaging Design
Bruto already had the foundations of a visual identity, but needed a complete brand ecosystem capable of creating a consistent experience across every touchpoint. I expanded the existing language into a bold and flexible system inspired by fire, butcher-shop graphics, neighborhood grills and traditional Argentine food culture.
The work included menu design, social media content, stationery, staff uniforms, packaging and a broad merchandise collection featuring T-shirts, caps, stickers, pins and keychains. Each element was designed to feel connected to the same world, balancing the raw character of the grill with a more contemporary and carefully crafted visual approach.
Bruto is an Argentine-style wood-fired grill built around premium cuts of meat, gourmet dishes and the ritual of gathering around the fire. Located in a restored traditional house, the restaurant was conceived as a warm and contemporary meeting place for friends and families.
YEAR
2026
ROLE
Art Director
SERVICES
Merch Design
Packaging Design
Bruto already had the foundations of a visual identity, but needed a complete brand ecosystem capable of creating a consistent experience across every touchpoint. I expanded the existing language into a bold and flexible system inspired by fire, butcher-shop graphics, neighborhood grills and traditional Argentine food culture.
The work included menu design, social media content, stationery, staff uniforms, packaging and a broad merchandise collection featuring T-shirts, caps, stickers, pins and keychains. Each element was designed to feel connected to the same world, balancing the raw character of the grill with a more contemporary and carefully crafted visual approach.