La Masseria is a premium Neapolitan pizzeria in Paraguay, created around the balance between Italian tradition and a youthful, contemporary spirit. Working closely with its founder, I helped transform the original vision into a complete brand identity that feels handcrafted, warm and full of character, while remaining modern and distinctive.
YEAR
2025
ROLE
Art Director
Illustrator
SERVICES
Brand Identity Design
Art Direction
Logo Design
Merch Design
Packaging Design
Illustration
I developed the brand from its core identity to its smallest physical details. The work included logo design, typography and color selection, as well as an extensive illustration system featuring every pizza, its ingredients and architectural elements from the restaurant.
The visual language was then applied across packaging, staff uniforms and a complete merchandise collection including T-shirts, tote bags, pins and stickers. The result is a flexible and recognizable identity that celebrates traditional Neapolitan craft through a fresh and playful point of view.
La Masseria is a premium Neapolitan pizzeria in Paraguay, created around the balance between Italian tradition and a youthful, contemporary spirit. Working closely with its founder, I helped transform the original vision into a complete brand identity that feels handcrafted, warm and full of character, while remaining modern and distinctive.
YEAR
2025
ROLE
Art Director
Illustrator
SERVICES
Brand Identity Design
Art Direction
Logo Design
Merch Design
Packaging Design
Illustration
I developed the brand from its core identity to its smallest physical details. The work included logo design, typography and color selection, as well as an extensive illustration system featuring every pizza, its ingredients and architectural elements from the restaurant.
The visual language was then applied across packaging, staff uniforms and a complete merchandise collection including T-shirts, tote bags, pins and stickers. The result is a flexible and recognizable identity that celebrates traditional Neapolitan craft through a fresh and playful point of view.
La Masseria is a premium Neapolitan pizzeria in Paraguay, created around the balance between Italian tradition and a youthful, contemporary spirit. Working closely with its founder, I helped transform the original vision into a complete brand identity that feels handcrafted, warm and full of character, while remaining modern and distinctive.
YEAR
2025
ROLE
Art Director
Illustrator
SERVICES
Brand Identity Design
Art Direction
Logo Design
Merch Design
Packaging Design
Illustration
I developed the brand from its core identity to its smallest physical details. The work included logo design, typography and color selection, as well as an extensive illustration system featuring every pizza, its ingredients and architectural elements from the restaurant.
The visual language was then applied across packaging, staff uniforms and a complete merchandise collection including T-shirts, tote bags, pins and stickers. The result is a flexible and recognizable identity that celebrates traditional Neapolitan craft through a fresh and playful point of view.