Samsung Trade-In Program
A communication piece developed for Samsung’s Trade-in Program, encouraging users to give their old devices a second life while making technology upgrades more sustainable and accessible.
YEAR
2022
ROLE
Art Director
Motion Designer
SERVICES
Art Direction
Storyboarding
Motion Design
About the project
The challenge was to explain the environmental and practical benefits of Samsung’s trade-in program in a simple, friendly and engaging way. I worked on the creative direction and animation style, moving away from a technical or corporate approach and instead creating a more human and approachable visual language.
The piece combined playful motion, hand-drawn typography and paper-inspired textures to give the campaign a tactile, crafted feel. The result was a warm and easy-to-understand animation that connected the idea of upgrading technology with the broader message of reducing waste and building a more sustainable future.
Samsung Trade-In Program
OVERVIEW
A communication piece developed for Samsung’s Trade-in Program, encouraging users to give their old devices a second life while making technology upgrades more sustainable and accessible.
YEAR
2022
ROLE
Art Director
Motion Designer
SERVICES
Art Direction
Storyboarding
Motion Design
About the project
The challenge was to explain the environmental and practical benefits of Samsung’s trade-in program in a simple, friendly and engaging way. I worked on the creative direction and animation style, moving away from a technical or corporate approach and instead creating a more human and approachable visual language.
The piece combined playful motion, hand-drawn typography and paper-inspired textures to give the campaign a tactile, crafted feel. The result was a warm and easy-to-understand animation that connected the idea of upgrading technology with the broader message of reducing waste and building a more sustainable future.
Samsung Trade-In Program
OVERVIEW
A communication piece developed for Samsung’s Trade-in Program, encouraging users to give their old devices a second life while making technology upgrades more sustainable and accessible.
YEAR
2022
ROLE
Art Director
Motion Designer
SERVICES
Art Direction
Storyboarding
Motion Design
About the project
The challenge was to explain the environmental and practical benefits of Samsung’s trade-in program in a simple, friendly and engaging way. I worked on the creative direction and animation style, moving away from a technical or corporate approach and instead creating a more human and approachable visual language.
The piece combined playful motion, hand-drawn typography and paper-inspired textures to give the campaign a tactile, crafted feel. The result was a warm and easy-to-understand animation that connected the idea of upgrading technology with the broader message of reducing waste and building a more sustainable future.