Samsung Online Store 2022 was a campaign created to introduce Samsung.com to a younger audience and position the platform as the best place to access exclusive deals, benefits and products from the brand. At the time, the online store had strong commercial advantages, but limited awareness among Millennials and Gen Z.
YEAR
2022
ROLE
Art Director
SERVICES
Art Direction
Creativity
Together with the creative team, I developed the campaign concept, scripts and visual direction around the idea “Samsung.com is Good for You,” creating a simple, flexible and energetic platform designed to speak the visual language of a new generation.
To amplify the message, we partnered with María Becerra as the face of the campaign, combining her cultural relevance with a bold, digital-first aesthetic. The campaign achieved record-breaking transactions from its first day and became a successful regional reference, later adapted by other Samsung markets with local artists and personalities.
Samsung Online Store 2022 was a campaign created to introduce Samsung.com to a younger audience and position the platform as the best place to access exclusive deals, benefits and products from the brand. At the time, the online store had strong commercial advantages, but limited awareness among Millennials and Gen Z.
YEAR
2022
ROLE
Art Director
SERVICES
Art Direction
Creativity
Together with the creative team, I developed the campaign concept, scripts and visual direction around the idea “Samsung.com is Good for You,” creating a simple, flexible and energetic platform designed to speak the visual language of a new generation.
To amplify the message, we partnered with María Becerra as the face of the campaign, combining her cultural relevance with a bold, digital-first aesthetic. The campaign achieved record-breaking transactions from its first day and became a successful regional reference, later adapted by other Samsung markets with local artists and personalities.
Samsung Online Store 2022 was a campaign created to introduce Samsung.com to a younger audience and position the platform as the best place to access exclusive deals, benefits and products from the brand. At the time, the online store had strong commercial advantages, but limited awareness among Millennials and Gen Z.
YEAR
2022
ROLE
Art Director
SERVICES
Art Direction
Creativity
Together with the creative team, I developed the campaign concept, scripts and visual direction around the idea “Samsung.com is Good for You,” creating a simple, flexible and energetic platform designed to speak the visual language of a new generation.
To amplify the message, we partnered with María Becerra as the face of the campaign, combining her cultural relevance with a bold, digital-first aesthetic. The campaign achieved record-breaking transactions from its first day and became a successful regional reference, later adapted by other Samsung markets with local artists and personalities.