Samsung Sign Language Support was a communication project created to introduce a new customer service experience designed specifically for people with hearing impairments. Through video calls with sign language assistance, Samsung made its support service more accessible, personal and inclusive.
YEAR
2022
ROLE
Art Director
SERVICES
Art Direction
Creativity
Together with the creative team, we developed the concept and visual direction for the launch film. Rather than approaching accessibility through a distant or overly institutional tone, we wanted the message to feel human, direct and genuinely connected to the people the service was created for.
We featured members of the deaf community delivering the message themselves in sign language, filming them in familiar spaces at Samsung’s local headquarters with a handheld camera and a natural visual style. The result was an intimate piece that demonstrated inclusion not only through what the brand said, but through who was given the space to say it.
Samsung Sign Language Support was a communication project created to introduce a new customer service experience designed specifically for people with hearing impairments. Through video calls with sign language assistance, Samsung made its support service more accessible, personal and inclusive.
YEAR
2022
ROLE
Art Director
SERVICES
Art Direction
Creativity
Together with the creative team, we developed the concept and visual direction for the launch film. Rather than approaching accessibility through a distant or overly institutional tone, we wanted the message to feel human, direct and genuinely connected to the people the service was created for.
We featured members of the deaf community delivering the message themselves in sign language, filming them in familiar spaces at Samsung’s local headquarters with a handheld camera and a natural visual style. The result was an intimate piece that demonstrated inclusion not only through what the brand said, but through who was given the space to say it.
Samsung Sign Language Support was a communication project created to introduce a new customer service experience designed specifically for people with hearing impairments. Through video calls with sign language assistance, Samsung made its support service more accessible, personal and inclusive.
YEAR
2022
ROLE
Art Director
SERVICES
Art Direction
Creativity
Together with the creative team, we developed the concept and visual direction for the launch film. Rather than approaching accessibility through a distant or overly institutional tone, we wanted the message to feel human, direct and genuinely connected to the people the service was created for.
We featured members of the deaf community delivering the message themselves in sign language, filming them in familiar spaces at Samsung’s local headquarters with a handheld camera and a natural visual style. The result was an intimate piece that demonstrated inclusion not only through what the brand said, but through who was given the space to say it.