Nikkei BA is a contemporary clothing brand that brings together Japanese and Argentine culture through fashion, design and storytelling. Founded in Argentina by creative director Maia Harima, the brand was created to explore the identity of a generation shaped by migration, heritage and life between two cultures.
YEAR
2020
ROLE
Art Director
SERVICES
Brand Identity Design
Art Direction
Logo Design
Working closely with the founder, I helped translate her creative vision into a simple, meaningful and memorable visual identity. I developed the art direction, designed the logo and defined the complete brand system through a comprehensive brand book.
The symbol draws inspiration from traditional Japanese kamon, or family crests. Its circular structure represents identity and belonging, while the curved lines evoke the ocean that both separates and connects Japan and Argentina, the same ocean crossed by previous generations in search of a new home. The result is a contemporary identity rooted in memory, movement and cultural connection.
Nikkei BA is a contemporary clothing brand that brings together Japanese and Argentine culture through fashion, design and storytelling. Founded in Argentina by creative director Maia Harima, the brand was created to explore the identity of a generation shaped by migration, heritage and life between two cultures.
YEAR
2020
ROLE
Art Director
SERVICES
Brand Identity Design
Art Direction
Logo Design
Working closely with the founder, I helped translate her creative vision into a simple, meaningful and memorable visual identity. I developed the art direction, designed the logo and defined the complete brand system through a comprehensive brand book.
The symbol draws inspiration from traditional Japanese kamon, or family crests. Its circular structure represents identity and belonging, while the curved lines evoke the ocean that both separates and connects Japan and Argentina, the same ocean crossed by previous generations in search of a new home. The result is a contemporary identity rooted in memory, movement and cultural connection.
Nikkei BA is a contemporary clothing brand that brings together Japanese and Argentine culture through fashion, design and storytelling. Founded in Argentina by creative director Maia Harima, the brand was created to explore the identity of a generation shaped by migration, heritage and life between two cultures.
YEAR
2020
ROLE
Art Director
SERVICES
Brand Identity Design
Art Direction
Logo Design
Working closely with the founder, I helped translate her creative vision into a simple, meaningful and memorable visual identity. I developed the art direction, designed the logo and defined the complete brand system through a comprehensive brand book.
The symbol draws inspiration from traditional Japanese kamon, or family crests. Its circular structure represents identity and belonging, while the curved lines evoke the ocean that both separates and connects Japan and Argentina, the same ocean crossed by previous generations in search of a new home. The result is a contemporary identity rooted in memory, movement and cultural connection.