Black Sheep is a premium burger restaurant built around Argentine beef, charcoal grilling and a lively mix of food, beer and music. The brand was conceived as a fresh and contemporary meeting place where friends and families could enjoy high-quality burgers in a relaxed, energetic atmosphere.
YEAR
2020
ROLE
Art Director
SERVICES
Brand Identity Design
Art Direction
Logo Design
Merch Design
Packaging Design
Illustration
I developed a bold visual identity that reflects the restaurant’s rebellious name while keeping the overall experience approachable and welcoming. The system combines a distinctive sheep symbol, expressive typography and a high-contrast color palette inspired by fire, charcoal and street culture.
The identity was expanded through a custom illustration and pattern system, packaging, staff uniforms and branded merchandise. Every application was designed to create a consistent and recognizable experience, from the food wrapping to the smallest physical brand details.
Black Sheep is a premium burger restaurant built around Argentine beef, charcoal grilling and a lively mix of food, beer and music. The brand was conceived as a fresh and contemporary meeting place where friends and families could enjoy high-quality burgers in a relaxed, energetic atmosphere.
YEAR
2020
ROLE
Art Director
SERVICES
Brand Identity Design
Art Direction
Logo Design
Merch Design
Packaging Design
Illustration
I developed a bold visual identity that reflects the restaurant’s rebellious name while keeping the overall experience approachable and welcoming. The system combines a distinctive sheep symbol, expressive typography and a high-contrast color palette inspired by fire, charcoal and street culture.
The identity was expanded through a custom illustration and pattern system, packaging, staff uniforms and branded merchandise. Every application was designed to create a consistent and recognizable experience, from the food wrapping to the smallest physical brand details.
Black Sheep is a premium burger restaurant built around Argentine beef, charcoal grilling and a lively mix of food, beer and music. The brand was conceived as a fresh and contemporary meeting place where friends and families could enjoy high-quality burgers in a relaxed, energetic atmosphere.
YEAR
2020
ROLE
Art Director
SERVICES
Brand Identity Design
Art Direction
Logo Design
Merch Design
Packaging Design
Illustration
I developed a bold visual identity that reflects the restaurant’s rebellious name while keeping the overall experience approachable and welcoming. The system combines a distinctive sheep symbol, expressive typography and a high-contrast color palette inspired by fire, charcoal and street culture.
The identity was expanded through a custom illustration and pattern system, packaging, staff uniforms and branded merchandise. Every application was designed to create a consistent and recognizable experience, from the food wrapping to the smallest physical brand details.