Galaxy AI Escape Room was an immersive brand experience created to transform the capabilities of Galaxy AI into a live, collaborative challenge. Instead of demonstrating features in a traditional way, the experience placed visitors inside a suspense-driven story where technology became the key to moving forward.
YEAR
2024
ROLE
Art Director
SERVICES
Art Direction
Experience Design
Working with the creative team, I helped develop the concept, activities, puzzles and spatial experience, connecting each challenge with specific features of Galaxy AI and the Galaxy S25 Series. Participants had to collaborate, interpret clues, translate information and interact with Galaxy devices to unlock each stage of the experience.
The result turned product education into gameplay. Visitors did not simply learn what Galaxy AI could do, they actively depended on its features to solve problems, progress through the narrative and ultimately escape the room.
Galaxy AI Escape Room was an immersive brand experience created to transform the capabilities of Galaxy AI into a live, collaborative challenge. Instead of demonstrating features in a traditional way, the experience placed visitors inside a suspense-driven story where technology became the key to moving forward.
YEAR
2024
ROLE
Art Director
SERVICES
Art Direction
Experience Design
Working with the creative team, I helped develop the concept, activities, puzzles and spatial experience, connecting each challenge with specific features of Galaxy AI and the Galaxy S25 Series. Participants had to collaborate, interpret clues, translate information and interact with Galaxy devices to unlock each stage of the experience.
The result turned product education into gameplay. Visitors did not simply learn what Galaxy AI could do, they actively depended on its features to solve problems, progress through the narrative and ultimately escape the room.
Galaxy AI Escape Room was an immersive brand experience created to transform the capabilities of Galaxy AI into a live, collaborative challenge. Instead of demonstrating features in a traditional way, the experience placed visitors inside a suspense-driven story where technology became the key to moving forward.
YEAR
2024
ROLE
Art Director
SERVICES
Art Direction
Experience Design
Working with the creative team, I helped develop the concept, activities, puzzles and spatial experience, connecting each challenge with specific features of Galaxy AI and the Galaxy S25 Series. Participants had to collaborate, interpret clues, translate information and interact with Galaxy devices to unlock each stage of the experience.
The result turned product education into gameplay. Visitors did not simply learn what Galaxy AI could do, they actively depended on its features to solve problems, progress through the narrative and ultimately escape the room.