Samsung Online Store 2024 was a social-first campaign created to increase awareness and drive traffic to Samsung’s e-commerce platform by changing the way the brand communicated online. Instead of relying on traditional long-form commercials, we shifted toward short, fast and highly shareable content designed for social media.
YEAR
2024
ROLE
Art Director
SERVICES
Art Direction
Creativity
Together with the creative team, I developed the campaign concept, scripts and visual direction around the idea “Don’t overthink it. Get it out of your head.” The concept transformed the hesitation that often happens before making a purchase into a playful and relatable creative device, encouraging people to stop overthinking and simply go for it.
To broaden the campaign’s reach, we worked with a diverse group of creators and personalities including Nicki Nicole, Duki, Eio Moldavsky, Sofi Carmona, Yami Safdie, Frankkasterx, Nacho Elizalde and Sofi Martínez. Each brought their own tone and audience, allowing the campaign to speak to different communities and generations while maintaining a consistent idea and visual language across every piece.
Samsung Online Store 2024 was a social-first campaign created to increase awareness and drive traffic to Samsung’s e-commerce platform by changing the way the brand communicated online. Instead of relying on traditional long-form commercials, we shifted toward short, fast and highly shareable content designed for social media.
YEAR
2024
ROLE
Art Director
SERVICES
Art Direction
Creativity
Together with the creative team, I developed the campaign concept, scripts and visual direction around the idea “Don’t overthink it. Get it out of your head.” The concept transformed the hesitation that often happens before making a purchase into a playful and relatable creative device, encouraging people to stop overthinking and simply go for it.
To broaden the campaign’s reach, we worked with a diverse group of creators and personalities including Nicki Nicole, Duki, Eio Moldavsky, Sofi Carmona, Yami Safdie, Frankkasterx, Nacho Elizalde and Sofi Martínez. Each brought their own tone and audience, allowing the campaign to speak to different communities and generations while maintaining a consistent idea and visual language across every piece.
Samsung Online Store 2024 was a social-first campaign created to increase awareness and drive traffic to Samsung’s e-commerce platform by changing the way the brand communicated online. Instead of relying on traditional long-form commercials, we shifted toward short, fast and highly shareable content designed for social media.
YEAR
2024
ROLE
Art Director
SERVICES
Art Direction
Creativity
Together with the creative team, I developed the campaign concept, scripts and visual direction around the idea “Don’t overthink it. Get it out of your head.” The concept transformed the hesitation that often happens before making a purchase into a playful and relatable creative device, encouraging people to stop overthinking and simply go for it.
To broaden the campaign’s reach, we worked with a diverse group of creators and personalities including Nicki Nicole, Duki, Eio Moldavsky, Sofi Carmona, Yami Safdie, Frankkasterx, Nacho Elizalde and Sofi Martínez. Each brought their own tone and audience, allowing the campaign to speak to different communities and generations while maintaining a consistent idea and visual language across every piece.