Samsung Online Store 2023 was a campaign created to strengthen awareness of Samsung’s e-commerce platform by turning its key benefits into a visual world of their own. Built around the concept “A World of Benefits,” the campaign invited people to discover why Samsung.com was the place where their search for technology could end.
YEAR
2023
ROLE
Art Director
SERVICES
Art Direction
Creativity
Together with the creative team, I developed the campaign concept, script and visual direction, creating a journey in which each benefit of the online store was represented through a different environment with its own visual identity and atmosphere.
Nicki Nicole and Duki became the protagonists of the campaign, traveling through these different worlds while remaining seated on the same couch, which worked as the visual thread connecting the entire experience. Each transition transformed a functional e-commerce benefit into something entertaining, cinematic and easy to remember.
The result was a highly visual campaign that combined product communication, storytelling and celebrity appeal to make Samsung’s online shopping experience feel more engaging, distinctive and culturally relevant.
Samsung Online Store 2023 was a campaign created to strengthen awareness of Samsung’s e-commerce platform by turning its key benefits into a visual world of their own. Built around the concept “A World of Benefits,” the campaign invited people to discover why Samsung.com was the place where their search for technology could end.
YEAR
2023
ROLE
Art Director
SERVICES
Art Direction
Creativity
Together with the creative team, I developed the campaign concept, script and visual direction, creating a journey in which each benefit of the online store was represented through a different environment with its own visual identity and atmosphere.
Nicki Nicole and Duki became the protagonists of the campaign, traveling through these different worlds while remaining seated on the same couch, which worked as the visual thread connecting the entire experience. Each transition transformed a functional e-commerce benefit into something entertaining, cinematic and easy to remember.
The result was a highly visual campaign that combined product communication, storytelling and celebrity appeal to make Samsung’s online shopping experience feel more engaging, distinctive and culturally relevant.
Samsung Online Store 2023 was a campaign created to strengthen awareness of Samsung’s e-commerce platform by turning its key benefits into a visual world of their own. Built around the concept “A World of Benefits,” the campaign invited people to discover why Samsung.com was the place where their search for technology could end.
YEAR
2023
ROLE
Art Director
SERVICES
Art Direction
Creativity
Together with the creative team, I developed the campaign concept, script and visual direction, creating a journey in which each benefit of the online store was represented through a different environment with its own visual identity and atmosphere.
Nicki Nicole and Duki became the protagonists of the campaign, traveling through these different worlds while remaining seated on the same couch, which worked as the visual thread connecting the entire experience. Each transition transformed a functional e-commerce benefit into something entertaining, cinematic and easy to remember.
The result was a highly visual campaign that combined product communication, storytelling and celebrity appeal to make Samsung’s online shopping experience feel more engaging, distinctive and culturally relevant.