Tangerine is a software startup developing digital solutions for human resources and business finance, backed by international investors and built for a new generation of companies. The rebrand aimed to transform its original identity into a more mature, flexible and contemporary system while preserving the approachable personality behind the name.
YEAR
2016
ROLE
Art Director
SERVICES
Brand Identity Design
Art Direction
Logo Design
Merch Design
Packaging Design
Illustration
This was my first major project after joining Tangerine and became the foundation for the company’s new visual language. I redesigned the logo, refined the color palette and typography, and developed a more versatile identity system inspired by growth, collaboration and the energy of the tangerine itself.
The new brand was then applied across the website, corporate presentations, brochures, internal communications and digital campaigns. During my time at the company, I also worked across UI/UX design, art direction and motion graphics, helping shape both the brand and the visual experience of its software products.
Tangerine is a software startup developing digital solutions for human resources and business finance, backed by international investors and built for a new generation of companies. The rebrand aimed to transform its original identity into a more mature, flexible and contemporary system while preserving the approachable personality behind the name.
YEAR
2016
ROLE
Art Director
SERVICES
Brand Identity Design
Art Direction
Logo Design
Merch Design
Packaging Design
Illustration
This was my first major project after joining Tangerine and became the foundation for the company’s new visual language. I redesigned the logo, refined the color palette and typography, and developed a more versatile identity system inspired by growth, collaboration and the energy of the tangerine itself.
The new brand was then applied across the website, corporate presentations, brochures, internal communications and digital campaigns. During my time at the company, I also worked across UI/UX design, art direction and motion graphics, helping shape both the brand and the visual experience of its software products.
Tangerine is a software startup developing digital solutions for human resources and business finance, backed by international investors and built for a new generation of companies. The rebrand aimed to transform its original identity into a more mature, flexible and contemporary system while preserving the approachable personality behind the name.
YEAR
2016
ROLE
Art Director
SERVICES
Brand Identity Design
Art Direction
Logo Design
Merch Design
Packaging Design
Illustration
This was my first major project after joining Tangerine and became the foundation for the company’s new visual language. I redesigned the logo, refined the color palette and typography, and developed a more versatile identity system inspired by growth, collaboration and the energy of the tangerine itself.
The new brand was then applied across the website, corporate presentations, brochures, internal communications and digital campaigns. During my time at the company, I also worked across UI/UX design, art direction and motion graphics, helping shape both the brand and the visual experience of its software products.