Samsung SmartThings Motorhome was a mobile brand experience created to bring the connected home directly to people. Inside the vehicle, visitors could discover how SmartThings connects devices, automates routines and simplifies everyday life through a fully integrated smart-living environment.
YEAR
2025
ROLE
Art Director
SERVICES
Art Direction
Experience Design
Working with the creative team, I helped develop the activation concept, visitor journey and the interior and exterior design of the motorhome. The challenge was to turn a compact mobile space into an intuitive demonstration of the SmartThings ecosystem, making connected technology feel tangible, useful and easy to understand.
The experience later evolved beyond the original activation when the motorhome was used by Argentine artists Nicki Nicole and Duki during their tours, transforming it into a real mobile smart home and extending the project from demonstration space to lived experience.
Samsung SmartThings Motorhome was a mobile brand experience created to bring the connected home directly to people. Inside the vehicle, visitors could discover how SmartThings connects devices, automates routines and simplifies everyday life through a fully integrated smart-living environment.
YEAR
2025
ROLE
Art Director
SERVICES
Art Direction
Experience Design
Working with the creative team, I helped develop the activation concept, visitor journey and the interior and exterior design of the motorhome. The challenge was to turn a compact mobile space into an intuitive demonstration of the SmartThings ecosystem, making connected technology feel tangible, useful and easy to understand.
The experience later evolved beyond the original activation when the motorhome was used by Argentine artists Nicki Nicole and Duki during their tours, transforming it into a real mobile smart home and extending the project from demonstration space to lived experience.
Samsung SmartThings Motorhome was a mobile brand experience created to bring the connected home directly to people. Inside the vehicle, visitors could discover how SmartThings connects devices, automates routines and simplifies everyday life through a fully integrated smart-living environment.
YEAR
2025
ROLE
Art Director
SERVICES
Art Direction
Experience Design
Working with the creative team, I helped develop the activation concept, visitor journey and the interior and exterior design of the motorhome. The challenge was to turn a compact mobile space into an intuitive demonstration of the SmartThings ecosystem, making connected technology feel tangible, useful and easy to understand.
The experience later evolved beyond the original activation when the motorhome was used by Argentine artists Nicki Nicole and Duki during their tours, transforming it into a real mobile smart home and extending the project from demonstration space to lived experience.