For Friends & Family is a personal apparel project that started almost by accident from a simple search for the kind of oversized summer T-shirts my friends and I actually wanted to wear. What began as a small experiment quickly became a playful micro-brand built around friendship, illustration and everyday culture.
YEAR
2024
ROLE
Art Director
SERVICES
Art Direction
Illustration
Sourcing
Production
Sales
Logistics
Customer Service
I developed the project from concept to production, creating a series of original illustrations inspired by some of our favorite drinks and combining them with custom typography and subtle Japanese references. The goal was to make each piece feel expressive and distinctive while remaining accessible, wearable and carefully made.
Beyond the graphics, I handled the complete brand experience: art direction, apparel design, production coordination, packaging and personalized stickers included with every order. The first limited run of 50 T-shirts sold out quickly and unexpectedly reached friends and customers across Argentina, Japan, Europe, Taiwan and the United States, turning a small personal project into something shared across different places and communities.
For Friends & Family is a personal apparel project that started almost by accident from a simple search for the kind of oversized summer T-shirts my friends and I actually wanted to wear. What began as a small experiment quickly became a playful micro-brand built around friendship, illustration and everyday culture.
YEAR
2024
ROLE
Art Director
SERVICES
Art Direction
Illustration
Sourcing
Production
Sales
Logistics
Customer Service
I developed the project from concept to production, creating a series of original illustrations inspired by some of our favorite drinks and combining them with custom typography and subtle Japanese references. The goal was to make each piece feel expressive and distinctive while remaining accessible, wearable and carefully made.
Beyond the graphics, I handled the complete brand experience: art direction, apparel design, production coordination, packaging and personalized stickers included with every order. The first limited run of 50 T-shirts sold out quickly and unexpectedly reached friends and customers across Argentina, Japan, Europe, Taiwan and the United States, turning a small personal project into something shared across different places and communities.
For Friends & Family is a personal apparel project that started almost by accident from a simple search for the kind of oversized summer T-shirts my friends and I actually wanted to wear. What began as a small experiment quickly became a playful micro-brand built around friendship, illustration and everyday culture.
YEAR
2024
ROLE
Art Director
SERVICES
Art Direction
Illustration
Sourcing
Production
Sales
Logistics
Customer Service
I developed the project from concept to production, creating a series of original illustrations inspired by some of our favorite drinks and combining them with custom typography and subtle Japanese references. The goal was to make each piece feel expressive and distinctive while remaining accessible, wearable and carefully made.
Beyond the graphics, I handled the complete brand experience: art direction, apparel design, production coordination, packaging and personalized stickers included with every order. The first limited run of 50 T-shirts sold out quickly and unexpectedly reached friends and customers across Argentina, Japan, Europe, Taiwan and the United States, turning a small personal project into something shared across different places and communities.
