A curated exploration of generative AI as a creative tool for art direction, visual development and experimentation. The project focuses on building strong concepts, compositions and aesthetics through iterative prompting, image generation and post-production.
YEAR
2026
ROLE
Art Director
SERVICES
Art Direction
Prompting
Image Retouching
A hybrid creative workflow combining art direction, generative AI and traditional post-production to transform campaign ideas into polished images and motion content.
I use:
ChatGPT and Claude for research, concept development, writing, and building or refining detailed prompts for image and video generation.
GPT Image 2, Nano Banana 2 and Pro, Seedream 5 Pro for generating and editing images.
Adobe Photoshop's Generative Fill and Generative Expand for extending backgrounds, rebuilding missing areas, removing elements, and integrating AI-generated content into final production files.
Seedance 2.5 for dynamic image-to-video generation, cinematic and photorealistic videos with complex camera movement, character motion, and strong visual continuity.
Vizcom for transforming rough 2D hand-drawn sketches into photorealistic 3D renders for early-stage ideation and Industrial & product design projects.
Topaz Gigapixel AI and Magnific for upscaling low-resolution images while recovering detail, sharpness, and texture for high-resolution outputs.
A curated exploration of generative AI as a creative tool for art direction, visual development and experimentation. The project focuses on building strong concepts, compositions and aesthetics through iterative prompting, image generation and post-production.
YEAR
2026
ROLE
Art Director
SERVICES
Art Direction
Prompting
Image Retouching
A hybrid creative workflow combining art direction, generative AI and traditional post-production to transform campaign ideas into polished images and motion content.
I use:
ChatGPT and Claude for research, concept development, writing, and building or refining detailed prompts for image and video generation.
GPT Image 2, Nano Banana 2 and Pro, Seedream 5 Pro for generating and editing images.
Adobe Photoshop's Generative Fill and Generative Expand for extending backgrounds, rebuilding missing areas, removing elements, and integrating AI-generated content into final production files.
Seedance 2.5 for dynamic image-to-video generation, cinematic and photorealistic videos with complex camera movement, character motion, and strong visual continuity.
Vizcom for transforming rough 2D hand-drawn sketches into photorealistic 3D renders for early-stage ideation and Industrial & product design projects.
Topaz Gigapixel AI and Magnific for upscaling low-resolution images while recovering detail, sharpness, and texture for high-resolution outputs.
A curated exploration of generative AI as a creative tool for art direction, visual development and experimentation. The project focuses on building strong concepts, compositions and aesthetics through iterative prompting, image generation and post-production.
YEAR
2026
ROLE
Art Director
SERVICES
Art Direction
Prompting
Image Retouching
A hybrid creative workflow combining art direction, generative AI and traditional post-production to transform campaign ideas into polished images and motion content.
I use:
ChatGPT and Claude for research, concept development, writing, and building or refining detailed prompts for image and video generation.
GPT Image 2, Nano Banana 2 and Pro, Seedream 5 Pro for generating and editing images.
Adobe Photoshop's Generative Fill and Generative Expand for extending backgrounds, rebuilding missing areas, removing elements, and integrating AI-generated content into final production files.
Seedance 2.5 for dynamic image-to-video generation, cinematic and photorealistic videos with complex camera movement, character motion, and strong visual continuity.
Vizcom for transforming rough 2D hand-drawn sketches into photorealistic 3D renders for early-stage ideation and Industrial & product design projects.
Topaz Gigapixel AI and Magnific for upscaling low-resolution images while recovering detail, sharpness, and texture for high-resolution outputs.
